Ahrefs also does a great job in providing us with the TLDs. Step 5. Align your content with the “three Cs of search intent”. Should this mode be applied to results from and all of the subdomains of like will be provided. You can also see the distribution of your target’s backlinks by either URL Rating or Domain Rating. In the below example, the target URL is ahrefs. It is calculated by taking a trimmed mean of the number of linking domains to the current top 10 ranking pages and then plotting the result on a logarithmic scale from 0 to 100. Ahrefs shows metrics like domain ratings, backlinks, images, and much more. Ahrefs currently does not offer a free trial. Ahrefs currently does not offer a free trial. 0. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. You can get several of these as email alerts. Ahrefs shared how they calculate DR: Look at how many unique domains have at least one dofollow link to your website. You can also see the number of referring domains and backlinks, Domain Rating (DR), URL Rating (UR), and Ahrefs Rank (AR). They’re made up of organic and paid search results. How do we know? We. What does that mean? It means a few small changes might increase your DA from 10 to 20. The Domain Rating is measured on a scale-out of 100. Compared to Semrush’s keyword tool, Ahrefs lacks the more complex tools and insights, and isn’t as accurate as Semrush. CF is largely a reflection of the volume of links. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. We see a strong correlation between the number of referring domains a web page has and its position in Google search results. 6. To help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). Column Type Where Having Description; domain_rating int − + Domain Rating of the target domain. 1. Ahrefs Support. A Featured Snippet (otherwise called Answer Box) is a brief answer to a user’s search query, which is displayed on top of Google search results. The. We also. It uses a variety of SEO factors like inbound and outbound links, link quality, and the age of your domain to determine your predictive rankings. 4. Ahrefs Domain Rating (DR) is a metric that evaluates the strength of a website’s backlink profile on a scale from 0 to 100. The quality and quantity of a website’s backlinks influence this metric. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. In this guide, we’ll cover: Types of organic search results. Domain Rating belongs to Ahrefs, which entered the market of link research tools in 2012, according to them, the whole mechanism is based on the data, collected from billions of websites. To get in-depth data on any of the metrics, click one of. The Domain Rating is a metric created by Ahrefs that measures a website’s backlink profile. It would be: PageRank for a page = (0. After you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. FAQs & Troubleshooting. Within the definitions lies the answer. The DA score ranges from 1. Inches or meters, both are correct only the unit is different. What is Domain Rating (DR) or what does it mean? In this video, SEO specialist Kym Wallis explains: - The origins of Domain Rating (DR) - Google - AHRefs’ Domain. This number from 0 to 100 represents the strength of a website’s total backlink profile compared to other. 3. Only counts unique organic keywords. So both are types of search engine. Referring Domains vs. By Helen and 5 others24 articles. g. 3. Example 2 We have a Top Level Domain (TLD) of , subdomain of and the subdirectory of. On the page of bulk DA Checker, you will find a text area that says “Enter URLs”. By Helen and 5 others24 articles. Yes, there is variance in the data. What do the modes for analysis *. DR or Domain Rating . It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. If you were looking for low-competition informational keywords for a blog, you can do the same. The two metrics that matter within the scope of this article are URL Rating (UR) and Domain Rating (DR). Semakin tinggi skor DR sebuah website, semakin kuat backlinknya. While there are hundreds of factors at play in Google’s algorithm, the number of backlinks from unique websites to a page seems to be a strong one. August 8, 2023 2 min read. A website with a higher DR is more likely to rank higher in search engine results pages (SERPs) for relevant keywords. *. Why organic search is important. Core Web Vitals. Next, the tool will run the request and return the results in a matter of seconds. CryptoCrawl priority: in general, the more “popular” a site is (ie. For example, if you have 3 links from Ahrefs, then it would count. The difference (delta) between the number of referring domains on the start date and the end date of the data range. If a user puts a website into Ahref's Site Explorer, then he can check its UR. In general, it’s easier for huge sites like the above to have high domain authority, but it does not mean that other sites cannot outrank them. Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly. , "dofollow" links with a higher domain rating (DR). Domain Authority and domain rating, both are correct in their own way. Build high-quality backlinks. The results of our own study of two million keywords confirm this statement. In A Nutshell. So, in the example above, my blog has become a referring domain for Business Wire. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. » Set up filters: Published (e. Otherwise, you need to find a page that could rank higher for its target keyword. He will get the scores of the homepage alone. Ahrefs Rank is the list of all the websites on the web ordered by the size and quality of their backlink profile (basically, by their Domain Rating). 1. Number of backlinks. DR is measured. So here’s another method: Go to Ahrefs’ Site Audit. While you can use it to illustrate general improvement in linkbuilding efforts over time, having a higher domain authority score from any of these three tools does not mean. Ahrefs DR is based on the number and quality of. com, which has a DR of 82. The higher the score, the stronger the link profile. Domain rating vs Domain authority. Initially, all domains are sorted by DR – Domain Rating (highest to lowest). For example, the below Domain Rating vs Domain Authority scatter plot compares Ahrefs DR and Moz DA scores approximately 9,700. In regards to how much time it takes to grow your domain rating, using Netlify as our example, it takes about 34 referring domains to hit a score of 25. A website’s DR is high if it has many backlinks from high-quality websites. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. Don’t forget to check trends. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. What is Domain Rating (DR) Domain Rating (DR) is a handy ranking metric from Ahrefs. Best of all, background checking is automated. What is Domain Rating (DR) or what does it mean? In this video, SEO specialist Kym Wallis explains:- The origins of Domain Rating (DR) - Google- AHRefs’ Doma. In our world, where every industry has some fundamental principles or parameters to check a business's credibility while doing analysis with other competitors. A referring domain is a website on which the backlink appears. Two methods: Check if their homepage also has a “noindex” tag. Pages need to be crawlable and indexable to even have a chance at ranking, but many other activities will have minimal impact compared to content and links. The higher your. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. AHREFs have stated that Domain Rating does not factor in other variables such as link spam, traffic, domain age, etc. You get instant insight into any website URL you enter into the specified field. You cannot rely on this metric alone to determine if a website is spammy or not. How Does Semrush Compare With Other Domain Rating Scores? To hold a relevant and thorough comparison, we ran a comparison study looking at 24,000 domains of different sizes and checked each domain’s scores from Moz and Ahrefs in addition to our new Semrush data. Google published this document online in 2013 to “help webmasters understand what Google looks for in a web. Improving your website’s SEO is a long-term project, but if you’re new to the world of digital marketing it can seem like even more of a challenge. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. It is simple to improve the. Use the referring domains and pages graphs in Ahrefs’ Site Explorer to quickly identify spikes in your backlink profile. Discover your competitors’ “linkable assets”. DR 21-49: indicates that the link is from an authoritative domain and is. They define your niche and help you identify your competitors. To check your SEO score you need to enter the domain name or URL into the given field of an SEO checker and click “Check SEO Score”. Whether you rank for it. Domain Rating is a metric Ahrefs uses to show how strong a website’s backlink profile is, both qualitatively and quantitatively. What Is Domain Rating (DR)? Essentially, domain rating is Ahrefs’ version of Moz's domain authority. The 301 part refers to the HTTP status code of the redirected page. They use their backlink data to determine other metrics for a website, such as domain rating, Ahrefs rank, and URL rating. Both Have Strengths in. Check for the spam score of each domain linking back to your website. AhrefsWhile backlinks describe the relationship between pages, referring domains describe the relationship between entire websites. What does referring domain mean in SEO? Referring domains or linking domains, on the other hand, are the number of unique websites (or at least one website) that link to your website. DR (Domain Rating) is a metric determined by the quality and quantity of backlinks acquired by a domain. The limits for working with Batch Analysis tool explained. Links coming from authoritative and relevant websites hold more value than links from low-quality websites. Domain Rating (DR) is a metric that shows the strength of a given website’s overall backlink profile. The quantity and quality of a site’s link profile dictate its domain authority. Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. Moz Domain Authority vs. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. You come back and tell me either in inches or meters. 3. Since search volume is an average annual value, a high search volume number does not mean that the keyword has high search volume right now. An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. Domain Rating, DR, is one of the terms you will see readily used. Eventually, Google's own analyst John Mueller has confirmed this by saying that they “don't have anything like a website authority score”. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. Get a better sense of ranking difficulty and competition with SEO metrics for the top-ranking pages. Click the Content Gap report. You know the drill by now – the report’s still in early access, so we’ll be rolling out new features gradually. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. 2. I mean, do we even want a. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. A “crawl” is where software scans your website to find SEO issues. How to see a site's backlinks history beyond the predefined 60 days. These five tactics are a surefire way to attract referring domains and boost your. This metric is designed to show the strength of a website’s total backlink profile. Use internal linking to improve the ‘authority’ of important pages. com at just 75. Ahrefs DR is based on the number and quality of. , Domain Rating). ahrefs_top int − + Ahrefs Rank of the target domain. A domain rating is a 100-point metric that measures a site’s authority by an industry SEO tool called Ahrefs. – Domain Rating (DR) gives you an idea of the strength of a site’s backlink profile, while Domain Authority (DA) gives you an idea of which site will rank higher on SERPs. To recap, what we do at Ahrefs is take all the sites we know about and remove many spam and inactive domains, then add some for subdomains on sites like blogspot. Domain Authority is based on data from our Link Explorer web index and uses. The higher the DR, the better the domain’s authority. It's measured on a logarithmic scale from 1 to 100, with the latter being the strongest. To find dropped domains, you can use domain registrar auctions like GoDaddy, or tools like Spamzilla that filter and analyze expired domains across multiple marketplaces. It is used to obtain the strength of a website’s backlink profile based on a logarithmic scale ranging from 0 to 100. Then, it compares your number of backlinks with other websites’ backlinks to determine your Domain Rating. The second step is to click on “Organic keywords” under the “Organic search” section. This is more than one of the top-20 most visible domains, collinsdictionary. To stand out amongst the countless other websites today, my advice is to be specific. Overall, I love Ahrefs's Keyword Explorer. Brainstorm “seed” keywords. Calculating DR in Ahrefs is based on a logarithmic scale from 0 to 100. It helps to show the strength of your website’s backlink profile. SIDENOTE. Domain Rating (DR) is a metric developed by SEO software suite, Ahrefs, that reveals the strength of a website’s backlink profile (in both quality and size). *Regardless of how “good” a niche is, you can make almost anything work if you have enough passion and interest in it. ahrefs_top int − + Ahrefs Rank of the target domain. Exit rate. This is determined by quality and size. This measures the strength of a website’s backlink profiles with a rating of 0-100. So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. Just over 1. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. Domain Rating (DR) DR is one of Ahrefs’ most widely used metrics in SEO. 4 referring domains on average with a mean Ahrefs difficulty score of 13. This is more than one of the top-20 most visible domains, collinsdictionary. , the one you see after entering a site into Site Explorer). Navigate to Ahrefs Content Explorer and type your brand name; choose «In content. You can access support directly from the dashboard. SemRush Tool To Check Domain Authority. How to check pages for HTTP status codes in Site Explorer. ”. We’ve now revamped Referring domains – the report that shows you which unique websites are pointing to a domain, URL, or subdomain. Number of backlinks. At a glance, you can check “Ahrefs Rank” (similar to Alexa Rank), domain rating, lots of backlink info, monthly organic traffic, estimated traffic value, and how many organic keywords you're showing up for. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. Once analyzed, you will be able to see a number of SEO metrics like organic traffic, number of referring domains, backlinks, etc. Ahrefs keyword tools offer fewer features, as the keyword research tool consists of two main features: Keyword Explorer. ” The first result, Yelp, has an incredibly high domain rating and over 91 million backlinks according to Ahrefs. After the analysis is complete, it’s time to move on to step two, competitor keyword research. C ontent angle. Here they are: Find out where your competitors got their backlinks. Ahrefs developed its own metric called. In this Spamzilla review, I will quickly go through the different domains which I have purchased with. Go to Organic Keywords. domain/* - Domain with all its subdomains This mode will give results for the target domain together with all its subdomains. Improving your website’s SEO is a long-term project, but if you’re new to the world of digital marketing it can seem like even more of a challenge. Speed of crawling/updating: this depends on a page's URL Rating (UR). txt” and should be located in the root domain directory of your website. More information: if your site has a similar Domain Rating to your competitors, you can generally assume they are easy to rank as well. Robots. 2. Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile (in terms of its size and quality). Ahrefs rank. Let’s take a deeper look at each feature. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. The bigger the number, the stronger a page's link profile is. Payment method: PayPal, Payoneer, Wise, Cryptos, Bank transfer. The reason why they are called differently is simple: they come from different tools: DA stands for Domain Authority and is a metric in Moz; DR stands for Domain Rating and is a metric from AhrefsSearch Engine Results Pages Explained. Domain Health is an Ahrefs score that takes into account conformance to SEO aspects such as accessibility, crawlability and metadata violations. Pay attention that Ahrefs Rank can be very. Though Ahrefs’s paid subscription is an incredibly powerful SEO tool, their free website authority checker only provides very general data, namely: Domain rating. Essentially, the higher the number, the. Here’s how to execute the second method: Go to Ahrefs’ Keywords Explorer. External websites that direct users to your site are known as referring domains and are sometimes known as “linking domains. Moz’s Domain Authority Checker and Ahrefs’ Website Authority or Domain Rating checker will provide you the same insights into how your site is. Ubersuggest:. Sidenote. This website ranking measure is. Number of linking websites. Ahrefs Domain Rating metric indicates the overall strength of the website’s backlink profile. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). The bigger the number, the stronger a page's link profile is. URL Rating (UR): The link authority that a webpage has. A stronger domain in the top leads to a significant growth of KD, while the URL itself can be weak. Website health. Enter your target keyword. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. Websites which have high quality links (both internal and external links) will receive the best possible score – 100. 99 correlation with GSC data). And hit the ‘Add to Chrome' button. It is extracted from one of the top-ranking pages for that search query and includes that page’s title and URL. Moz. Here are the steps: Step 1. What Does Domain Rating Mean? According to Ahrefs domain rating, DR Domain Rating is one unit of a ranking metric. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Similar to Moz’s Domain Authority, Domain Rating is a website authority score that runs on a scale from zero to a hundred. This will be the last step in narrowing down your list of prospects. In this example, we’re targeting inbound marketing, and we can see a few subtopics to cover: What is inbound marketing. It’s a mini-search engine within Ahrefs that you can use to find brand mentions by searching: Your brand name and then ‘-site:yoursite. Both of these developers or providers are well-known SEO tools. New project setup is easy. Low competition. linked_domains: Contains the domains that the target links to. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Domain Rating (DR) is a metric developed by SEO software suite, Ahrefs, that reveals the strength of a website’s backlink profile (in both quality and size). referring domains is that a backlink is a link to a site from another website. Tactic = the actual means used to gain an objective. 1% of our sample. You can do the same for your domain when searching. You come back and tell me either in inches or meters. It provides this information on a scale that ranges from 1 to 100. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. com, and the report shows the unique domains that ahrefs. Ahrefs DR Checker provided by Sitechecker is an invaluable tool for SEO professionals aiming to analyze the Domain Rating (DR) of websites, a metric developed by Ahrefs, renowned for its accuracy and reliability in assessing a site’s backlink profile strength. 3. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. Ahrefs Rank – Ahrefs’ ranking of a domain’s rating relative to all the other domains on the Internet. Example 1 We have a Top Level Domain. This metric was developed by Ahrefs. The keywords that at least x of your competitors rank for. The company now has over 900 employees in 10 different countries, with its headquarters in Boston, MA. 3. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. 15/number of pages on the internet) + 0. Hit “Compare”. , Domain Rating). After examining 218,713 domains (each ranking for at least 100 keywords), the study has concluded there’s a clear correlation. ”. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. CF stands for “Citation Flow. Anywhere between 20-30 is getting there and between 30-50 is good. Study 2: Backlinks from domains with organic traffic vs. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. rankingsFor reference, the Ahrefs Domain Rating measures "the strength of a target website’s total backlink profile (in terms of its size and quality)" on a scale of 0-100. June 1, 2021 9 min read. It will not load data for existing tabs. The more and higher-quality dofollow referring domains a website has, the higher its DR is, and the closer its AR is to #1. Analyze the top-ranking search results. It shows the number of unique pages crawled over the last 6 months and how it’s changed over the last 30 days, along with a breakdown by HTTP status code below the chart. ”DR is a domain-level metric, and UR is a page-level metric. All you need to click is the question mark arrow in the bottom right of the window. Monitor your ranking progress for thousands of keywords. For example, if a web page has a backlink from the New York Times, then it has one referring domain. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. tactics. For example, if an article about real estate on the Wall Street Journal website links to one of your pages, the link itself would be. Moz Domain SEO Analysis Tool. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. Moz offers its own free domain authority checker. e. Calculated as a combination of the quality and quantity of backlinks that point to that page. What Does Ahrefs Domain Rating Mean? Ahrefs’ Domain Rating (DR) is an indicator of a domain’s traffic-generating potential, as it takes into account both its backlinks and the. 4 million pages get organic traffic, which is less than 4% of our sample. A higher DR signifies a stronger backlink profile and a more authoritative website. We then zoomed into these 5. Referring domains. ”. One of the most common activities in link building is to check your competitors’ backlink profiles to see who links to them in the first place so that you can reverse engineer their tactics. After the analysis is complete, it’s time to move on to step two, competitor keyword research. But that doesn’t mean it can’t be done. It is possible to compare current stats with those of last 30, 60, 90 and 180 days:Recommendation. If you already know which keyword you want to rank higher for, skip this step. Similarly, DA and DR both are units defined by Moz and ahrefs. It took Netlify 1 year to grow from a 25 to a 71 with 304 referring domains. Having subdomains is helpful for keeping a website organized. Ahrefs Dashboard. So what does this mean? Technically, a link from a page with a higher UR could pass more immediate “link juice”, even if it’s on a site with a. It is called Link Explorer. Select a few top-ranking pages in the SERP overview. Domain Rating. They also explicitly state that DA isn’t a metric Google uses to. In other words, referring domains are websites that link to you, as opposed to websites that you link to. Ahrefs has been the number one tool in our SEO tool belt for many years. E-A-T- stands for expertise, authoritativeness, and trustworthiness. For example, if a web page has a backlink from the New York Times, then it. All Collections Site Explorer. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. Moz Domain Authority, Explained. Exporting this report will only show the SERP features you rank for (and not the total number of SERP features present):Moz's DA was a clear winner, maybe because of first-mover advantage but right now in 2021, which is more accurate? I have seen so many websites with large differences in their domain score, ratings, and authority with Domain rating by ahrefs usually being lower and Domain score by semrush being higher. That includes Domain Authority (Moz), Domain Rating (Ahrefs), Trust Flow (Majestic), Authority Score (SEMrush), Page Authority (Moz), URL Rating (Ahrefs), Citation Flow (Majestic), or Trust Score (SEMrush). Terminology. DR shows the strength of a website’s total backlink profile, and it’s measured on a 100-point logarithmic scale. It calculates the rating by considering various factors, such as backlinks and social shares. Domain Rating (DR) for ahrefs. The highest mark represents a site’s best ability to rank better. The domain’s relevance based on having a common niche; The domain’s health based on spam factors; A higher rating means there may be a more realistic possibility to attain backlinks and that it’s a high-quality website. Choose the “Phrase match” keyword ideas report. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. 13. Use the interactive graph to see how traffic has progressed both globally and locally in 171. Ahrefs’ calculation also considers the quality and quantity of backlinks. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. C ontent format. com, in Ahrefs Site Explorer. Domain Authority and Domain Rating are metrics created by Moz and Ahrefs, respectively. Price: $50 only. Each company clearly has a different methodology for counting domains. linked_anchors: Contains the anchor text and # of outgoing external and internal links that have it. One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains. Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the whole domain. FAQs & Troubleshooting. In this guide, we’ll cover: Types of organic search results. In contrast, Domain Rating (DR) is a second metric that primarily measures your website’s backlink profile against competitors. Ahrefs measures DR based on a website’s link profile. Backlink anchor text — Analyze anchor texts to see. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. So if most search results come from websites with high DR, it’s most likely that ranking for a keyword won’t be easy. Good URL slugs are usually in an easy-to-read format which helps the readers and search engines better understand the content on the page. Ahrefs. SEO software company Ahrefs invented the DR score as a way for marketers and SEO professionals to track a website’s backlinks. But you need contact details as part of your prospecting to reach out to them. Yes and No. It tells you how strong an entire website’s backlink profile is on a scale of 0 to 100. UR takes into consideration both the quantity and the quality of backlinks pointing to a specific.